The Australian Professional Leagues (APL) is thrilled to announce a multi-year deal with SharkNinja to become the new naming rights partner of the women’s A-League.
SharkNinja, a global product design and technology company, will power the Ninja A-League
and will work with the APL to elevate the women’s game to even greater heights.
The new partnership will see SharkNinja activate their new naming rights partnership through a series of joint initiatives – the first of which will include the continuation of Dub Zone, a magazine show focusing on the weekly action from the Ninja A-League, and the delivery of a new junior pass which will provide free access to fans under 16 for the first four rounds of the
Ninja A-League.
SharkNinja, alongside the APL and Network Ten, have also teamed up to increase the number
of free-to-air games on 10 Bold in season 2024/25 to at least ten matches to continue to
elevate the women’s game and give more fans the chance to engage with and enjoy the Ninja A-League.
As part of the partnership, SharkNinja will also become a new Major Partner of the Isuzu UTE A-League.
Commenting on the partnership, Judy Darling, VP Commercial at SharkNinja said:
“At Ninja our motto is, You Can Make It. We believe in a world where with the right appliance,
cooking doesn’t need mastery – it’s made easy. We’ll be echoing this sentiment – You Can Make
It – through our partnership with the A-League.
“Our mission is to positively impact people’s lives every day in every home around the world.
This is exactly what our incredible Australian and Kiwi female footballers do – having become
such powerful role models for the young and old alike. We’re excited for this partnership with
the APL, the players and broadcast – and the impact we can make together to grow the game.”
Commenting on the announcement, Nick Garcia, A-Leagues Commissioner said:
“We are thrilled to welcome SharkNinja as naming rights partner of the Ninja A-League. This
partnership is another exciting step in the growth of the league, as we increase the investment
in the game and expand our partnership group to help us elevate the league.
“SharkNinja joins the A-Leagues with aligned ambitions; to grow women’s football in Australia
and New Zealand, increase the opportunities and pathways for players, and help make the
game more visible and accessible for our fans. We can’t wait to see where we take the Ninja
A-League Women.”
“We want to also take this time to thank Liberty who has been a fantastic partner of the APL
and supporter of the women’s game for the last three seasons. Liberty’s work in helping grow
the A-League is not done, and they remain an integral Major Partner of the women’s and men’s
leagues.”
